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2026 Outdoor Holiday Report
Holiday Spending Is Flat, but Some Consumers Are Spending More Than Others Overall U.S. holiday spending isn’t expected to grow much this year, but that topline number hides a sharp divide. Some consumers plan to spend more this season, while others are pulling back significantly. Income and generat
2026 Paddlesports Report
34 Million Americans Are Paddling, and Most of Them Are Casual Paddlesports have added more than 10 million participants since 2019, and more than 34 million Americans were on the water in 2025, an increase of 446,000 in a single year. Recreational kayaking accounts for 15.3 million of them and cano
Q2 2026 Outdoor RetaIl Sales Trends Report
Higher Prices and Softening Demand Are Impacting the Outdoor Market The outdoor consumer is under pressure, and it’s changing how the market behaves. The Q2 2026 Outdoor Retail Sales Trends Report reveals a market holding steady in dollars while quietly weakening underneath, as unit sales fell acros
2026 Special report on fishing
Fishing’s Reach Is Wide. But It’s Becoming an Occasional Outing, Not a Regular Pursuit Fishing remains one of the most popular and accessible ways Americans get on the water — 57 million people ages 6 and up fished at least once in 2025, well above the 50.1 million recorded in 2019 — but the sport [
2026 Running Report
Running Is Growing. But It’s Becoming a Casual Habit, Not a Core Pursuit Running remains one of the most popular and accessible ways Americans get outside — road running alone reached 52.3 million participants in 2025, second only to hiking among outdoor activities — but the growth is coming almost
2026 Hiking Report
The Hiking Boom Isn’t Slowing Down Hiking is now the most popular outdoor recreation activity in America, and for once the headline and the underlying story point the same direction. A record 63.4 million Americans went hiking in 2024, 20.5% of the population ages 6 and older, capping a climb that h
2026 Birdwatching and Wildlife Viewing Report
Birdwatching and Wildlife Viewing Are a Growing Force in the Outdoor Market Birdwatching is our industry’s fastest-rising nature-based pursuit. The 2026 Birdwatching and Wildlife Viewing Report reveals how a surging base of birdwatchers, alongside a more established wildlife viewing audience, is cre
2026 Outdoor Participation Trends Report
Outdoor Participation Is Growing. But Frequency Is Falling Outdoor recreation participation reached an all-time high to open 2026, but the headline number tells only half the story. A record 183.2 million Americans got outside in 2025, 59% of the population ages 6 and older, capping a years-long cli
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